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Leading energy price comparison website Love Energy Savings has launched an innovative new survey to find out exactly what drives customer loyalty.

The survey, open to businesses across the UK, aims to discover what would persuade consumers to join a company’s loyalty scheme, by specifying which type of programme they would join, what rewards they would prefer and how often they would expect to be rewarded.

There’s been a lot of talk about the battle for loyalty in the technology sector in particular, with recent statistics published by Consumer Intelligence Research Partners showing that in the US, Android is marginally ahead of Apple in the customer retention stakes, keeping 82% of its customers compared to 78% for Apple. What do these businesses do to maintain such strong figures and how can firms in other industry sectors follow suit?

Born out of the idea of ‘why don’t businesses just ask their customers what they want?’, the short survey has been sent out to Love Energy Savings’ business energy customers, but it is also open for any company to take part.

Phil Foster, CEO of Love Energy Savings, said he hoped the survey would give a real insight into how customers think: “The concept of a survey is so simple that it may not even occur to most businesses. Instead of using reams of data or guessing, we thought that we should just ask customers what they wanted. We can then take that information and use it to encourage loyalty by giving people what they have suggested. 

With a five-star rating on Trustpilot and an 84% renewal rate, Love Energy Savings is a company with a long-standing history of working to put their customers first in order to improve loyalty. When each business customer compares their energy tariff, they are assigned a dedicated account manager from the beginning, who maintains communication throughout the contract length. Through their renewal reminder service, Love Energy Savings ensures that their customers are never stung by rising energy rates.

Those who wish to utilise the survey findings can opt to have the results sent to them in order to implement a customer loyalty scheme of their own.

“In today’s competitive marketplace, businesses are struggling to retain customers,” Phil continued. “What they don’t realise is that a loyalty scheme is one of the most effective methods of retention; giving something back to your customers as a reward for their continued support will encourage them to return again and again.”

Those who wish to take part in the survey can do so by clicking here.