Greenwashing in Energy Contracts: Guaranteeing REGO-Backed Tariffs
Greenwashing in energy contracts is when a tariff, or a business's claims about its energy, sounds greener than the evidence supports. Most "100% renewable" business electricity tariffs in the UK are backed by Renewable Energy Guarantees of Origin (REGOs). These are certificates proving that renewable electricity was generated somewhere in Great Britain or Northern Ireland, matched to your usage over a year.
Written by Daniel Hill
Updated: 4th November 2026
8 min read

A REGO-backed tariff is legitimate, but it doesn't mean renewable power physically reaches your premises or that your money pays for new wind or solar farms. To guarantee what you're paying for, write the REGO backing into your contract, get written evidence that certificates were redeemed against your supply, and describe the tariff accurately in anything you publish.
Scrutiny of green tariffs is growing. Cornwall Insight's Green Certificates Survey found that REGO prices fell by 70% in three months in 2025, and its lead research analyst, Dr Matthew Chadwick, said the market was seeing "confidence in the REGO system itself start to crack". At the same time, more businesses want to show progress: Ofgem's 2025 research found 41% of UK businesses say nothing is stopping them from decarbonising.
This guide explains what a REGO does and doesn't prove, why REGO-backed tariffs are accused of greenwashing, how to compare different kinds of green tariff, how to make sure your tariff is genuinely REGO-backed, and what your business can safely claim.
Key points
- One REGO is issued for every megawatt hour (MWh) of eligible renewable electricity. Suppliers use them to prove the renewable share of the electricity they supply.
- REGOs are matched to your usage over a year, not hour by hour, and they can be bought separately from the electricity itself.
- Cornwall Insight found average REGO prices fell from £2.56 in January 2025 to £0.77 in April 2025, after peaking at over £15 in 2023.
- A REGO-backed tariff is a legitimate renewable claim, but it is not proof that your supply is funding new renewable generation.
- Put the REGO backing in your contract, check the evidence after each disclosure period, and avoid claims that suggest renewable power is delivered directly to your site.
What is greenwashing in energy contracts?
Greenwashing is making a product, service or business sound more environmentally friendly than it really is. In energy contracts it usually happens in one of three ways: a tariff name or label that suggests more than the evidence shows, supplier marketing that implies renewable power comes straight from a wind farm, or a business repeating its tariff's claims to its own customers without checking what sits behind them.
That last point matters. The CMA's Green Claims Code explains how consumer law applies to environmental claims, and the CMA has published guidance on how responsibility for green claims runs through the supply chain. If your business says it runs on renewable electricity, you need to be able to back that up, not just your supplier.
How REGO-backed tariffs work
Ofgem's REGO scheme issues one certificate for every MWh of eligible renewable electricity produced by accredited generators in Great Britain and Northern Ireland. The main use of REGOs is Fuel Mix Disclosure, which requires licensed electricity suppliers to tell customers the mix of fuels used to generate the electricity they supply.
The process runs on a yearly cycle. For each disclosure period, which runs from 1 April to 31 March, Ofgem's Fuel Mix Disclosure guidance says suppliers must hold the REGOs they use as evidence by midday on 1 July, and must publish their fuel mix by 1 October. In other words, a "100% renewable" tariff is checked after the event, over a whole year.
REGOs can reach a supplier in two ways. They can be bundled, bought together with the electricity from a renewable generator, often under a power purchase agreement (PPA). Or they can be unbundled, bought separately from the electricity, which the supplier may buy on the wholesale market from any source. Both are legitimate ways to back a tariff. They differ in how directly your money supports renewable generators. If you want to understand where the rest of the supplier's power comes from, our guide to how the wholesale energy market works explains the basics.
What a REGO does and doesn't prove
| A REGO does prove | A REGO doesn't prove |
|---|---|
| That 1 MWh of renewable electricity was generated by an accredited station in Great Britain or Northern Ireland | That the electricity reaching your premises came from that station. All generators feed the same grid |
| Which technology and generating station the certificate came from | That the renewable power was generated at the same time you used electricity |
| That the certificate has been counted once, when it is redeemed for Fuel Mix Disclosure | That your tariff helped pay for new renewable capacity that wouldn't otherwise have been built |
| That your supplier can disclose that share of its supply as renewable | That your business has zero emissions under every carbon reporting method |
Cornwall Insight notes that the REGO scheme was set up in 2003 to track the green characteristics of electricity as it moves through the industry, and that it was not originally created for corporate emissions reporting.
Why REGO-backed tariffs are accused of greenwashing
The certificate can be separated from the power
With unbundled REGOs, a supplier can buy electricity from any source and buy enough certificates to match it. The tariff is then disclosed as renewable. That is allowed under the rules, but critics argue it pays for a label rather than for more renewable generation.
The certificates are cheap
According to Cornwall Insight's Green Certificates Survey, average REGO prices for the 2024–25 Fuel Mix Disclosure period fell from £2.56 in January 2025 to £0.77 in April 2025. That was a 70% drop in three months and the sixth consecutive quarterly fall. Cornwall Insight said prices had reached average highs of over £15 per certificate in 2023, and linked the fall to a surge in renewable supply and corporate buyers moving towards alternatives such as PPAs.
When a certificate costs less than £1 per MWh, buying enough to cover a business's usage adds very little cost for a supplier, and sends a weak signal to anyone thinking of building new renewable generation.
Matching is yearly, not hourly
Because REGOs are matched over a year, renewable output from a windy night can be counted against electricity used on a still winter afternoon. The government's 2021 call for evidence on carbon content in energy products asked whether this kind of annual, retrospective matching gets in the way of transparency.
Green claims move renewables around on paper
When suppliers redeem REGOs for green tariffs, those renewable units are removed from the pool of unclaimed electricity. The government's fuel mix disclosure data table for 2025 to 2026 shows the UK fuel mix was 48.0% renewable, but the residual fuel mix, the electricity left after green claims had been made, was just 10.8% renewable and 65.3% natural gas. Green tariffs don't change how much renewable electricity the grid produces. They change who can claim it.
Confidence in the system is falling
Cornwall Insight reported in June 2025 that the government held a call for evidence on REGOs in 2021 and published a summary of responses in 2023, but had yet to set out a clear path for reform. It also noted that a new workstream on greenwashing and consumer transparency was expected as part of the Review of Electricity Market Arrangements, and that at least one major supplier had stopped buying REGOs altogether.
Green tariff types compared
Not every green tariff is backed in the same way. This table shows the main options, from the least to the most direct link to renewable generation.
| How the tariff is backed | How it works | What it supports | Evidence to ask for |
|---|---|---|---|
| Unbundled REGOs | The supplier buys electricity from any source and buys matching REGOs separately | A valid renewable claim for Fuel Mix Disclosure, with little direct support for new generation | The tariff's own fuel mix and confirmation that REGOs were redeemed for your supply |
| Bundled REGOs through supplier PPAs | The supplier buys electricity and REGOs together from named renewable generators | Direct revenue for those generators | The share of supply bought through PPAs, and the technologies and stations involved |
| Supplier-owned generation | The supplier owns renewable stations and uses their output and REGOs | The supplier's investment in renewable capacity | The proportion of the tariff supplied from the supplier's own stations |
| Corporate PPA | Your business contracts for output from a specific renewable project, usually for larger users | Can help a project get built, depending on the contract | The PPA contract, project details and transfer of the REGOs to you or your supplier |
| On-site generation | Solar panels or other generation at your premises | Renewable electricity you physically use on site | Generation and export meter data. If your generation receives REGOs, keep them rather than selling them if you want to claim that output |
| Time-matched certificates | Renewable generation is matched to your usage hour by hour rather than over a year | A closer link between when green power is produced and when you use it | An hourly matching report covering your meters |
Bundled and unbundled REGOs are both legitimate. The question is what you need your tariff to prove. If you only need to report a renewable supply, a REGO-backed tariff may be enough. If you want to say your business is helping to fund new renewable generation, you'll need evidence of a more direct link, such as a PPA. Larger users looking at PPAs can talk to our energy procurement team.
How to guarantee your tariff is genuinely REGO-backed
Step 1: Before you sign, ask for the tariff's own fuel mix
Suppliers publish a fuel mix for their whole business, but a green tariff should have its own. Ask for the fuel mix of the specific tariff you are buying, the percentage backed by REGOs, and how much of that comes from bundled supply or the supplier's own stations. Ask which technologies the REGOs come from, as some buyers prefer wind, solar and hydro to biomass or landfill gas.
Step 2: Write the REGO backing into your contract
A green label on a quote or website isn't a contractual promise. Ask for a clause that states the percentage of your electricity that will be matched with REGOs in each disclosure period, confirms the REGOs will be redeemed against your supply, and says when you'll receive evidence. For example:
The Supplier will hold and redeem Renewable Energy Guarantees of Origin equal to 100% of the electricity supplied to the Customer's MPANs in each Fuel Mix Disclosure period (1 April to 31 March). Within 30 days of publishing its fuel mix disclosure for each period, the Supplier will give the Customer written confirmation, including the technologies and generating stations the REGOs relate to.
Treat this as a starting point and agree the final wording with your supplier, and with your legal or sustainability adviser if the claim matters to your business.
Step 3: Check the evidence after each disclosure period
Suppliers publish their fuel mix by 1 October each year for the previous April to March. After that date, ask for written confirmation that REGOs covering your usage were redeemed, and check it against what your contract promised. Keep it with your sustainability records. Our guide to the evidence your supplier should give you covers the documents to keep for audits, tenders and supply chain questionnaires.
Step 4: Check the green element of your price
Ask how much of your unit rate covers the green element of the tariff. At current certificate prices, REGOs alone add very little, as the cost table below shows. If a green tariff costs noticeably more than a standard one, ask what the extra pays for, such as bundled supply from named generators.
Step 5: Review it at renewal
REGO prices, supplier sourcing and reporting rules all change. Repeat these checks each time you renew, so your next contract still supports the claims your business needs to make.
Questions to ask your supplier or broker
| Question | A good answer | A red flag |
|---|---|---|
| What share of this tariff is backed by REGOs, and for which disclosure periods? | 100% for every period of your contract, shown in a tariff-specific fuel mix | Only a company-wide fuel mix, or "renewable" with no percentage |
| Are the REGOs bought with the electricity or separately? | A clear split between bundled supply, the supplier's own generation and certificates bought separately | No answer, or "it doesn't matter" |
| Which technologies and generating stations are the REGOs from? | Named technologies, generated in Great Britain or Northern Ireland | No detail available |
| Will you confirm in writing that REGOs were redeemed against my supply? | Yes, with a date after each fuel mix disclosure | Only a general marketing letter |
| How much of my unit rate is the green element? | A clear figure, or confirmation there's no premium | A large premium that isn't explained |
| Does the green claim cover my gas supply too? | A clear explanation that REGOs cover electricity only, and how any green gas claim is backed | "100% green energy" on a dual fuel deal with no explanation |
What your business can safely claim
If you tell customers about your green tariff, the wording matters. The ASA's advice on renewable energy claims says claims such as "100% renewable electricity" can be acceptable without further qualification, provided they can be substantiated and don't imply energy is supplied directly from renewable sources. The CAP Code also requires absolute environmental claims to be backed by a high level of evidence.
| Claim | Risk level | Why |
|---|---|---|
| "Our electricity is supplied on a 100% renewable tariff, certified by REGOs" | Low, if you hold the evidence | Specific and accurate. The ASA has accepted wording that explains renewable electricity is supplied via the National Grid and certified by REGOs |
| "We use 100% renewable electricity" | Low to medium | Can be acceptable if substantiated, as long as it doesn't suggest direct supply |
| "Our premises are powered by wind" or "solar-powered" | High, unless you generate on site | Implies renewable electricity is delivered directly to you |
| "We're carbon neutral" or "net zero" because of our tariff | High | An absolute claim that needs a high level of evidence. A tariff covers only part of your emissions |
| "We're helping build new renewable energy" | High, without evidence | Needs proof of a direct link, such as a PPA with a new project |
| "Our electricity has zero emissions" | Medium | Only true under the market-based reporting method. Location-based figures still reflect the grid average |
If you sell to consumers, the stakes are higher. Since 6 April 2025, the CMA has been able to enforce consumer protection law directly, including against misleading environmental claims, and its direct consumer enforcement guidance sets out penalties of up to 10% of global turnover.
How much REGOs cost, and why it matters for your bill
REGO prices move, so this table uses three prices reported by Cornwall Insight to show what the certificates behind a 100% REGO-backed tariff would cost at different levels of annual usage.
| Annual electricity use | At £0.77 per REGO (April 2025) | At £2.56 per REGO (January 2025) | At £15 per REGO (2023 peak) |
|---|---|---|---|
| 10,000 kWh (typical small business) | £7.70 a year | £25.60 a year | £150 a year |
| 37,500 kWh (typical larger business) | £28.88 a year | £96 a year | £562.50 a year |
| 100,000 kWh (microbusiness electricity limit) | £77 a year | £256 a year | £1,500 a year |
One REGO covers 1,000 kWh, so £0.77 per REGO works out at about 0.08p per kWh. These figures show certificate costs only, before any supplier margin. They are illustrative and use the average prices Cornwall Insight reported, so check current prices when you renew.
The takeaway: at recent prices, the certificates behind a green tariff cost a small business a few pounds a year. A REGO-backed tariff shouldn't need a large premium, and a large premium should come with an explanation.
What's changing for REGOs and green claims
The rules for green tariffs and carbon reporting are under review, so it's worth knowing what's settled and what isn't.
- The REGO scheme still operates as normal. Ofgem's 2026 guidance to suppliers sets out the same Fuel Mix Disclosure process, with REGOs held by 1 July 2026 for the April 2025 to March 2026 period.
- Carbon reporting standards may tighten. The GHG Protocol's October 2026 update says the 2015 Scope 2 Guidance still applies. It is now developing two market-based methods: one with hourly matching, deliverability and new-build requirements, and one that keeps today's rules until a date not yet set. A consolidated public consultation is planned for Q2 2027, with a joint GHG Protocol and ISO standard due in Q4 2028.
- UK reform is still pending. The government has consulted on transparency in green tariffs, but Cornwall Insight reported in June 2025 that no clear path for REGO reform had been set out.
- Enforcement of green claims is stronger. The CMA's direct enforcement powers have applied since 6 April 2025.
Key dates
| Date | What happened |
|---|---|
| 2003 | The REGO scheme is set up |
| 1 January 2021 | The EU stops recognising UK REGOs |
| August 2021 | The government opens its call for evidence on transparency of carbon content in energy products |
| September 2021 | The CMA publishes the Green Claims Code |
| 1 April 2023 | EU Guarantees of Origin are no longer accepted for Great Britain Fuel Mix Disclosure |
| July 2023 | The government publishes its summary of responses on green tariff transparency |
| 6 April 2025 | The CMA's direct consumer enforcement powers come into force |
| April 2025 | Average REGO prices fall to £0.77, according to Cornwall Insight |
| 1 October each year | Deadline for suppliers to publish their fuel mix for the previous April to March |
| Q2 2027 | Planned GHG Protocol consolidated public consultation |
| Q4 2028 | Planned publication of the joint GHG Protocol and ISO corporate standard |
When you compare renewable business energy tariffs with us, you can see options from several suppliers in one place. Use the questions in this guide to check what sits behind each tariff before you choose. You can also see which renewable energy suppliers are on our panel.
Frequently asked questions
-
Are REGO-backed tariffs greenwashing?
Not in themselves. A REGO-backed tariff is a legitimate way for a supplier to show that renewable electricity matching your usage was generated over the year. It becomes greenwashing when the tariff, or claims based on it, suggest more than that, such as renewable power being delivered directly to your premises or your money funding new wind and solar farms.
-
What does additionality mean for green energy?
Additionality means your purchase leads to renewable generation that wouldn't otherwise have happened. Buying REGOs separately from the electricity usually offers little additionality. Power purchase agreements with new projects, or on-site generation, offer a much more direct link.
-
What is the difference between bundled and unbundled REGOs?
Bundled REGOs are bought together with the electricity from a renewable generator, often under a power purchase agreement. Unbundled REGOs are bought separately, so the supplier can buy its electricity from any source and match it with certificates. Both are allowed, but bundled supply gives renewable generators more direct support.
-
Does a green tariff mean renewable electricity reaches my business?
No. All generators feed the same grid, so the electricity reaching your premises is the same whichever tariff you're on. A green tariff changes what your supplier can disclose about the source of the electricity it supplies, not the physical power you receive.
-
Why have REGO prices fallen?
Cornwall Insight linked the fall to a surge in renewable supply and corporate buyers moving towards alternatives such as power purchase agreements. It reported that average prices fell from £2.56 in January 2025 to £0.77 in April 2025, after peaking at over £15 in 2023.
-
Can my business say it runs on 100% renewable electricity?
Usually yes, if you're on a 100% REGO-backed tariff and hold evidence from your supplier. The ASA says claims like "100% renewable electricity" can be acceptable if they are substantiated and don't imply energy is supplied directly from renewable sources. Avoid wording such as "powered by wind" unless you generate it on site.
-
What is the residual fuel mix?
The residual fuel mix is the electricity left after suppliers have claimed renewable units for green tariffs. For April 2025 to March 2026, the government's data shows the UK fuel mix was 48.0% renewable, but the residual fuel mix was 10.8% renewable.
-
Do REGOs cover business gas?
No. REGOs only cover renewable electricity. A green gas tariff relies on different arrangements, so ask your supplier exactly how any green gas claim is backed before you repeat it.
-
Will REGOs still count for carbon reporting in future?
For now, yes. The GHG Protocol's 2015 Scope 2 Guidance still applies. It is developing stricter options, including hourly matching, with a consultation planned for Q2 2027 and a new standard due in Q4 2028. Keep your REGO evidence and check the rules each time you report.